Orbis Research delivers key insights on the Toys and Games market in a new report titled “Toys and Games in China”In this report, Orbis Research sheds light on the various factors and trends impacting market growth over the forecast


Toys and games recorded healthy value growth in 2016 driven by the strong performance of video games, which saw a double-digit increase in sales. In addition, traditional toys and games also posted positive growth, with construction toys leading the way.

Toys and Games Market in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

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Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market’s major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.

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The Key Players Mentioned in Report are:

Executive Summary
Healthy Value Growth in 2016
Ar/vr Headsets Posts Strong Growth Due To New One-piece Headsets
Domestic Players Dominate Toys and Games in 2016
Internet Retailing Continues To Gain Sales Share
Solid Growth Predicted for Toys and Games
Key Trends and Developments
Rising Birth Rate Boosting Growth
Internet Retailing and Traditional Toys and Games Stores Sales Increase
Market Data
Table 1 Sales of Toys and Games by Category: Value 2011-2016
Table 2 Sales of Toys and Games by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Toys and Games: % Value 2012-2016
Table 4 LBN Brand Shares of Toys and Games: % Value 2013-2016
Table 5 Distribution of Toys and Games by Format: % Value 2011-2016
Table 6 Forecast Sales of Toys and Games by Category: Value 2016-2021
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021

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