Orbis Research delivers key insights on the Toys and games market in a new report titled “Toys and Games in the Philippines”


Toys and games posted double-digit growth for the third consecutive year in the Philippines, primarily due to good economic performance translating to higher growth in consumer spending. Sales of traditional toys and games remained stable, buoyed by action figures and accessories as well as construction toys whereas video games continued to enjoy double-digit growth in 2016, attributed to rising demand for mobile games.

Toys and Games in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

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Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

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The Key Points Mentioned in Toys and Games Market Report are:

Executive Summary
Both Traditional Toys and Games and Video Games Continue To Grow
Bigger Toy Conventions, Expos, Fairs, Sales and Gaming Summits Held in the Country
Mattel Remains the Leading Toy Company in the Philippines
Physical Stores Continue To Dominate Whilst Internet Retailing and Specialty Toy Shops Are Still A Niche
Toys and Games Is Set To Maintain Steady Growth in the Forecast
Key Trends and Developments
Strong Influence of Filipino Children in Purchase Decisions and Increased Household Income Lead To Growth in Toy Spending
Aggressive Marketing Schemes of Big Toy Retailers and Distributors Drive Toy Sales
Market Data
Table 1 Sales of Toys and Games by Category: Value 2011-2016
Table 2 Sales of Toys and Games by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Toys and Games: % Value 2012-2016
Table 4 LBN Brand Shares of Toys and Games: % Value 2013-2016
Table 5 Distribution of Toys and Games by Format: % Value 2011-2016
Table 6 Forecast Sales of Toys and Games by Category: Value 2016-2021
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021

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