Setting up a new company can be very challenging. Indeed, coming up with a catchy name for your business is never an easy task. It is more than just looking through the list of company registration UK, though, and checking what names are already taken. There are a lot of things to consider if you want your business name to stick around for a long time.
Relevance to your business
When you are setting up a new company name, being trendy can help you in the beginning, but things can get a little tricky if you are basing things on the current fad. Trends always change, and the changes can be extreme. Rather than just being trendy, why not take this opportunity to form your identity as a company? Choose a brand name that speaks volumes about what you do as a business, how unique you are from the competition. Think about your target market and make sure that the name is something they, in particular, would find appealing. While this should be a descriptive name about your business, it should not be limiting. For example, avoid something that refers to only salon services if you are planning to venture into spa services in the future.
Simple and straightforward
Fight the urge to sound too fancy. Avoid names that are hard to spell. Look through the list of names in company registration UK lists. Take note of the ones that consumers are more likely to remember. For example, something like “Nails and beads” would hit more recall than a Latin-sounding name which has very little to do with the industry. Avoid names that are spelt differently too as these can seem tacky later on.
Set the tone
A great sense of humour can bring you places when you are setting up your company name. This is because most people respond positively to puns and names that seem to make fun of itself. Of course, this still depends on the nature of your business and your target market. If your target market includes big companies, who have no time for jokes, having a lighthearted business name might work against you. On the other hand, if you are trying to attract people in their 30s or younger, pun-driven business names may work very well.
If you are going to base your business online, it is never a good idea to use special symbols like hyphens and whatnot. This can go against your SEO efforts. It would be tough to have your website listed well if it has a funny spelling. Stick to one worder as much as possible. If you can help it, never choose names that have more than two syllables. This way, it would be straightforward for clients to remember you as a store or service provider. Try to choose a word (or make up a word) that drives home. Don’t be afraid to make a list of all the right (and bad) names you’ve thought of. Looking at them a second (or tenth) time might give you a good idea of what your company should be called. Hang in there.