Chris is promoted from the position of Sales Director for BCG, which he has held for over three years. Chris's primary responsibility and key focus in his new role will be to develop the next phase of the BCG business strategy, based at BCG’s head office in Worcester.

Chris is widely experienced in sales and marketing and joined BCG in March 2005, since then he has totally restructured and refocused the sales management process, established an effective sales training academy and led the major re-branding campaign of Broughton Crangrove Galley Matrix as BCG last autumn.

He was also behind the idea for The Big Tour, the largest travelling showcase of suppliers and product, which first took to the road for the first time in 2007 - spreading the message of the BCG XL brand proposition to over 750 customers nationally. The Big Tour goes from strength to strength and the 2008 Tour will shortly be rolled out across venues up and down the country, building on last year’s successes. The result of BGC’s sales and marketing strategy review, overseen by Chris, is one coherent corporate image which is the envy of the competition.

Prior to joining BCG, Chris achieved profitable growth within three of the largest distribution businesses in the industry. He has a large breadth of experience across all facets of a distribution business and has over 10 years’ successful track record as a company director. Commenting on the appointment, Chris Honer said: “BCG represents a wonderful opportunity for me personally, and for everyone else who is fortunate enough to work for the brand at this exciting time. We have already come a long way in delivering on customer expectations, a programme which we are totally committed to.                        

“The headline figures of our 2008 Customer Satisfaction Survey show that BCG’s customers are generally very satisfied with our service and are becoming even more loyal to the business as a result of the various improvements implemented over the past twelve months. We will do whatever it takes to make sure we maintain and strengthen our position, so that customers are even more satisfied with our service when they complete the Survey next year.”
 

For further information on BCG XL, telephone 0870 60 60 601 or visit www.bcgxl.co.uk                                 

Notes to editors
BCGXL is the new brand name for Broughton Crangrove Galley Matrix. BCGXL is the UK's leading distributor of bathroom, kitchen and heating products servicing independent retailers and merchants. Offering around 36,000 catalogue items from names such as Ideal Standard, Bosch, Neff and Worcester including others, ordering is easy and all orders received by 3.30pm each day in most cases will be dispatched for delivery the next working day.

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Ref: BCGXL005 – New MD Chris Honer
www.bcgxl.co.uk