Taxi advertising specialists Cabvert Media have introduced a new unique service which guarantees maximal attention for companies wishing to communicate commercial messages.

Vanvert is a service that recruits vans to act as mobile billboards which promise to turn heads and in the process reach out to huge potential markets. Ad vans are a relatively new concept in the UK, but after the recent rapid growth of taxi advertising, they have a promising future as companies strive to find new innovative channels to broadcast commercial messages. Research carried out by OAA on outdoor advertising found that advans came out on top. They measured an average of 105,000 people looked at a billboard message on an average weekday for 3 seconds or more over an 8 hour period and the results were even higher on a weekend.

From one day strategic targeting right through to a long multiple site campaign, the true benefit of the advan service is its flexibility, and its potential area coverage sets to make Vanvert out-perform all other outdoor advertising mediums. Companies can use virtually any image and colours they want on their billboard design and with only 200 such vans currently operating in the UK, the displays are an eye-catching sight which have attractive PR uses and are a unique way of arousing media interest.

Lee Dentith, Cabvert Medias’ MD comments “I believe that we can revolutionise the ad van advertising arena as we have done with taxi advertising. Our initial investment in 20 vans already gives us the market leading position in the North of England.”

Whether through taxis or ad vans interest in outdoor advertising as an alternative method of advertising is increasing due to its’ simplicity and effectiveness. Outdoor advertising is challenging the traditional methods of advertising which can be costly and easily lost in the many pages of a bulky newspaper or magazine. The benefit of ad vans and taxis in particular is their ability to and convey an important message and continuously relocate. The message might be to buy a product, take a holiday, vote for a politician, or give to a charity. It might even be a public service announcement but it is sure to attract attention from the millions of people that commute on the roads of the UK every day.