www.GoLearnTo.com, a new travel website that specialises in selling learning holidays has set its sights on becoming the default brand for this fast growing niche.

Founder, Vanessa Lenssen left her role as MD of Global Product for STA Travel last July after spotting a gap in the market for an online portal dedicated to things you can learn whilst on holiday.

www.GoLearnTo.com launches today and offers products as diverse as a 2 day course learning how to create your own signature perfume to learning a new language in the morning whilst honing your surfing skills in the afternoon on a Spanish and Surfing course in Costa Rica. Other holiday courses on offer range from cooking classes and flamenco guitar lessons to kite surfing courses and language lessons learning anything from Arabic to Spanish.

GoLearnTo does not sell packages but instead focuses on selling inspirational holiday courses. The products on offer are not simply activities or experiences; they allow the customer to get more from their holiday by booking an inspirational holiday course and taking home a new skill that will stay with them long after the holiday is over.

These days, an abundance of cheap airline tickets to a variety of destinations around the world, has to a certain extent, stripped travel of its mystique. With the ‘kudos’ of jetting off to spend 2 weeks on the beach slipping away, the human need for holidays with the ‘brag factor’ kicks in.

Combine this with cravings to do and experience more, we find our need for self improvement growing especially during a holiday where time affords you the luxury of indulging in an activity you’ve always wanted to try.

A course can enhance a holiday; it can kick start a new hobby; allow you to pursue an existing interest or learn something new that ignites a passion which stays with you forever. 

Taking a holiday course and learning something new satisfies not only the inner need for self-fulfilment but also the brag factor as you can show off your new skills to your friends and family back home.

GoLearnTo’s product range also fills a gap in the fast growing singles market as singles can go on holiday, have fun, learn a new skill as well as meet people during the course with the added benefit of complete flexibility and independence as the courses are not tied to a particular flight or accommodation.

The content on the site is directly contracted largely with independent specialist product suppliers and all products are personally inspected and/or accredited to ensure high standards.  Learning holidays are on offer in over 20 countries around the world with new courses being added daily.

GoLearnTo.com will initially target customers in the mature online market of the UK and will follow with a launch in the US and Australia by the end of February.

The plan is to build the business through SEO, online marketing and PR as well as through developing trade partnerships with online travel businesses and travel agencies.

A B2B2C solution is available for online businesses and high street travel agents. GoLearnTo can also offer bespoke white label solutions to potential partners offering a simple, quick, hands-off money generator for the web.  Interested businesses should contact GoLearnTo by emailing partners@golearnto.com.

For more information, please contact Vanessa Lenssen media@golearnto.com

www.golearnto.com